email marketing, SOCIAL MEDIA MARKETING

How E-commerce Email Marketing Enhance Your Business Strategies?

Posted by Pennyblack
09
Feb

What Is E-Commerce Email Marketing?

E-commerce email marketing is a great marketing strategy that uses email to promote products of an online store to existing or potential customers.

It has the highest possible to establish a highly effective channel that benefits businesses to generate sales and nurture relationships with customers

Trending Ecommerce Email Templates

In this blog, you will find amazing strategies for e-commerce email marketing to develop your business to the next level

Here are a few e-commerce email templates to support you to build your e-commerce email marketing campaigns effectively. And the following points are,

  • Welcome Email Template
  • Abandoned Cart Email Template

  • Discount Email Template
  • Product Recommendations Email Template
  • Follow-Up Email Template

Best E-Commerce Email Marketing Strategies

  • Begin with Welcome Series
  • Include a Clear Call to Action
  • Use Personalization to Segment Your List
  • Automate emails
  • Perform Split Testing
  • Use Email to Encourage Engagement
  • Offer Exclusive Experiences and Rewards to Loyal Subscribers
  • Set Up Back In Stock or Wish list Emails
  • Utilize Dynamic Content

Begin with Welcome Series

Welcome Series gives you a chance to share your brand story, highlight your best products, and even offer a discount to drive sales.

The initial welcome email should contain,

  • Thank the subscriber
  • Welcome them to the brand
  • let them know what to look forward to in future emails

Include a Clear Call to Action

A call to action, or CTA, is a Key point given to users in a newsletter, website, or video. The prompt is commonly a button or hyperlink to help the user achieve the goal.

CTA includes a watch video, Register form, Contact Sales, Shop now, Get %% Off, Book now button, and many more

Use Personalization to Segment Your List

Personalized promotional emails lift transaction rates and revenue higher than non-personalized emails.

Personalized marketing has three categories

  • Contextual
  • Demographic
  • Behavioral

Automate emails

Automated email campaigns can be an invaluable tool in your overall marketing strategy. 

Some of the online email automated tools are,

Perform Split Testing/AB testing

Split testing is a marketing strategy that finds two or more similar variations of an element. The goal is to find the best variations of common email elements to ensure that your emails have the greatest return on investment

AB testings help to compare the CTA position with Reviews, Images, Videos, and Product descriptions, and the following points are,

  • subject lines
  • preview text
  • product imagery
  • layout 
  • image size
  • font size
  • font color
  • button color
  • pricing and discounts
  • social media icons

Use Email to Encourage Engagement

Email newsletters give a unique opportunity to capture your audience. Segment your audience according to their engagement, and deliver appropriate messages accordingly.

Engagement involves liking, sharing, commenting, subscribing, and the number of clicks

Types of email list segments:

  • Industry or Job Function
  • Job Title
  • Geography
  • Age
  • Gender
  • Segment by Company Size
  • Web Behaviour
  • Purchase History
  • Buyer’s Journey

Offer Exclusive Experiences and Rewards to Loyal Subscribers

Instead of a discount offer, or a sales offer, consider an experiential reward. These are a few points to consider

  • Give away once-in-a-lifetime trips.
  • Offer meet-and-greet events with brand ambassadors.
  • Make a brilliant rewards program.
  • Design a top-tier social media group where you host virtual events.

Set Up Back in Stock or Wish list Emails

As the name itself suggests, back-in-stock emails alert customers when a product they are interested in is back in stock and available to purchase. 

Utilize Dynamic Content

Most email marketing software companies believe that dynamic content will be an impressive addition to most e-commerce email templates. 

The simplest example would be to segment by gender: men receive recommendations for male footwear, and vice versa.

Our 5$ shop includes:

This is a 5 dollar shop. You can purchase awesome E-commerce email templates, landing page templates, and WordPress themes just for $5.

Few 5$ Template view – Pennyblack

Let’s get in touch:

support@pennyblacktemplates.com

 

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