How to avoid your marketing emails from going to spam folder?

Even the most successful email marketing agencies face the threat of spam filtering while launching an email marketing campaign. This article will help you deal with how to avoid marketing emails from going to spam folder.

7 Important Rules to Follow

• Create your subscriber list
• Personalize your Email List
• Authenticate your Email
• Organize your Email List Regularly
• Concentrate on Internet privacy law
• Provide an Email preference center
• Record Email engagement metrics

Create your subscriber list

Double opt-in ensures that subscribers consent to receive your emails by sending them a confirmation or welcome email that requires action or link agreeing to terms. Once they’ve completed this action, then they are on your mailing list.

 Personalize your Email List

The email content is vital for communicating important information to respective clients. But it can’t help your recipients if the emails drop into their inboxes or go to an unengaged audience

Things to avoid:

• Copying, purchasing, or co-registering an email from a third party
• Scraping the emails or using a robot to collect emails—known as email harvesting—puts you into the spam folder

Authenticate your Email

Email authentication is the key to verifying who you are. Inbox providers trust authenticated mail more than unauthenticated mail and are preferred to deliver those messages straight into the inbox.

How to authenticate your email?

• Use consistent sender addresses
• Authenticate your IP addresses with SPF (Sender Policy Framework)
• Configure DKIM (DomainKeys Identified Mail) signatures for your messages
• Protect your domain with DMARC (Domain-based Message Authentication, Reporting & Conformance) authentication
• Prepare for BIMI (Brand Indicators for Message Identification)

Organize your Email List Regularly

Regular list maintenance helps in good engagement with the receiver.

• Removing unengaged users
• Bounced emails

 And other spam traps are some of the most effective ways to clean your list.

Concentrate on Internet privacy law

Internet privacy law can help you bypass some internet service provider (ISP) roadblocks. The most important pieces of laws for marketers and senders are 

• Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM),
• The Canada Anti-Spam Law (CASL),
• The General Data Protection Regulation (GDPR),
• The California Consumer Protection Act (CCPA).

These laws govern all commercial email, So let’s concentrate on internet privacy laws to avoid emails going to spam.

Provide an Email preference center

Preference centers help to put recipients in control of how and when you contact them, it helps in reducing the risk of having subscribers mark your emails as spam. 

When new subscribers sign up for your email list, ask them about their availability and preferences. Asking this will front establishes trust between the sender and recipient.

Email preference center best practices

• Add an unsubscribe button in your preference center.
• If you are thinking to replace the unsubscribe link with a preference center link, you must provide an option to opt-out of all emails. …
• Keep everything on a single page. …
• Make it responsive. …
• Be transparent with your subscribers.

Record Email engagement metrics

Metrics and email performance are the best way to know how your email program progresses and improves. Let’s start with the following basic metrics:

• Spam complaints
• Open rates
• Click-through rates
• Delivery rates

Online Spam Checker Tool

Spam checkers are online tools that let you test your emails and indicate how likely recipients will mark them as spam.

Mail Tester

Email Spam Testing Tool & Email Spam Checker is a free tool

MxToolbox

The Spam Analyzer tool helps the Spam Assassin to analyze your message and return a spam score

Glock APPS

Glock Apps helps you in monitoring and maintaining the Gmail from going to spam

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